Artificial Intelligence

McDonald’s turns to IBM to improve drive-thru efficiency with artificial intelligence

CHICAGO (WLS) — Chicago-based McDonald’s wants to speed up its drive-through business and the company hopes IBM can make that happen.

The fast-food giant is selling its automated order-taking system to the tech firm.

RELATED: McDonald’s pledges to reduce use of plastics in Happy Meal toys

McDonald’s wants IBM to include artificial intelligence to step up the drive-thru speed and efficiency, which would include using data stored about repeat orders.

McDonald’s only knows who about 5% of its frequent customers are, and what they ordered previously.

RELATED: Federal Trade Commission sends letter to McDonald’s over broken ice cream machines

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