The marketing team for Marvel Studios is doing “whatever it takes” to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Included in an update to the Marvel Studios Avengers Playmoji app on Google Play on Monday, Google Pixel owners now gain access to the full Avengers team, with War Machine, Thor, Black Widow, Rocket, and Captain Marvel joining Iron Man, Captain America, Hulk, Nebula, and Okoye from the app’s initial release.
“Now you can make even more epic scenes come to life by adding the interactive characters to your photos and videos,” said Elisabeth Morant, Google’s product manager for Playground, in a blog post.
“Thanks to ARCore’s motion tracking, light estimation and ability to understand the real world, the Playmoji look and feel lifelike, and react to your facial expressions in real time.”
Last summer, Marvel unleashed an army of augmented reality experiences that rivaled the Avengers themselves in sheer quantity for the release of the film Avengers: Infinity War.
For the follow-up, Marvel has already introduced two AR tie-ins between Playground and the previously-announced Iron Man MK50 Robot, so we can expect the onslaught of AR promotions to continue now through April 26 (the release date for Avengers: Endgame).