Mars Developer Adds Aircraft Marketing Tech

Sutton Integrated has created a technology it calls the Dynamic Print Generator (DPG) to assist aircraft management companies in marketing their fleet using the online software developer’s My Aircraft Reporting Reporting System (Mars). DPG allows users to generate an online fact sheet or brochure to showcase each aircraft in their fleet by way of microsites.

Further, the technology allows users to print those fact sheets and brochures without the extraneous web page elements that typically appear when printing a web page. “What you see on the screen is what you get on the page,” the Sarasota, Florida-based company said.

DPG’s online features are enabled for audio, video, and photos, and links and can be shared on social media. Users can also upload to and edit their aircraft’s microsite via a desktop computer or mobile device. Mars is designed for private and fractional aircraft owners, flight departments, and charter operators that, through microsites, enables them to record operational expenses, flight activities, and charter revenue for accurate profit and loss statements.


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