Marketing

Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity



In Kodansha’s century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop culture, Kodansha isn’t exactly a household name. Now, for the first time…



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