The distribution agreement makes lifestyle channel Insight TV, action sports-focused channel inTrouble, science and technology channel inWonder and nature and wildlife channel InWild available to Xiaomi TV and smartphone customers in India, Indonesia, Russia and Spain from August 2021 and Europe and the rest of the world from September onwards.
“This is an ideal partnership for Insight TV. Our fast-growing channels focus on bringing quality entertainment to millennial and Gen Z audiences,” said Natalie Boot, VP Media Sales and Insight TV Studios US, adding that Xiaomi was experiencing “extraordinary growth with similar audiences around the world.”
Insight TV’s channels are available in over 200 million households and attract over 125 million monthly views across digital linear, broadcast linear, VOD and social media platforms. The business creates its own original programming in 4K, HDR and HD.