Marketing

Industry veterans give adland juniors ‘a shoulder to cry on’ with free mentorship scheme


Industry members have banded together to create a free mentorship programme for “juniors in need of support” during the coronavirus pandemic.

Unveiled via a collaborative Google Doc, the programme invites mentors from a range of specialist areas to leave their contact details for those in search of industry experience.

The document reads: “Mentoring should always be a pay-it-forward offering that advertising veterans give to juniors who are in need of support, a sounding board, a form of accountability or just a shoulder to cry on (because this industry can be fucking brutal).

“You should never, ever pay for a mentor, full stop.”

The mentorship program was the brainchild of Robyn Frost, senior creative at TBWAChiatDay New York, and Zoe Scaman, founder of strategic agency Bodacious.

It was launched after Scaman learned that a mid-weight strategist was charging prospective industry members to join mentorship programmes.

So far, the Google doc (which is 66 pages at the time of writing and still growing) has received support from staff at businesses including Edelman, Instagram, VCCP, Digitas and McCann Worldgroup.

The program has since been joined by a Twitter list – created by Matthew Gerrard, creative strategist at Twitter –  which features 128 industry members who are offering free mentorship.





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