London, UK, September 2, 2025 – IFS, the leading provider of Industrial AI software, today announced the launch of its new Global Purple Circle Partner Program, designed to enhance collaboration across its partner ecosystem, accelerate delivery excellence, and drive customer value at scale.
This launch marks a significant milestone in IFS’s Partner First strategy, which places partners at the core of go-to-market execution, growth, and customer success. The Purple Circle Partner Program introduces a more structured and transparent framework that recognises the diverse contributions of partners across industries and strengthens their ability to deliver measurable outcomes for customers. Built to scale with IFS’s rapid growth, the program provides a unified global model offering clarity, consistency, and differentiation. The program offers partners enhanced tier-based rewards, increased margins, and improved resell and co-sell opportunities.
It aligns growth with delivery excellence, ensuring customers benefit from expert, high-performing partners who maximise the value of their IFS solutions. Partners are empowered and incentivised to deliver industry-specific innovation across IFS’s six key sectors: aerospace and defense, energy and utilities, construction, manufacturing, service, and telecommunications.
“Our partners are central to how we scale our customer experience,” said Nick Dent, Global Head of Channel, IFS. “We’re at a real inflection point where AI innovation, industry depth, and partner execution are converging. This next phase is about enabling that execution and helping our ecosystem seize the opportunities ahead.”
Patrick Zirnhelt, Chief Revenue Officer, HOIST, said: “As a successful channel partner, we’ve already seen the strength of our collaboration with IFS. The launch of the IFS Purple Circle Partner Program builds on that foundation, giving us even more opportunities to grow together and deliver greater outcomes for our customers,”
The program reinforces IFS’s commitment to Industrial AI, equipping partners to deliver targeted solutions across key sectors. As IFS.ai continues to bring Industrial AI to life in real-world use cases, the program ensures partners can respond to evolving customer expectations with outcomes that are predictive, adaptive, and measurable.
“We’re building a world-class channel organisation – one where partners don’t just participate, they own and grow a defined segment of the IFS business,” said Simon Niesler, Chief Revenue Officer, IFS. “Partners have been integral to our success, contributing significantly to 30 consecutive quarters of double-digit growth. With this program, we’re committed to delivering the very best, ensuring our partners are empowered, rewarded, and positioned to drive even greater impact.”
The new program builds on strong momentum across the IFS partner ecosystem. Over the past year:
- Partner-sourced deal contribution increased by over 300%
- 70% of new customer wins included a partner
- Partner certification adoption rose by 84%, reflecting greater investment in delivery capability
- By amplifying this growth and creating a more rewarding path for high-performing partners, IFS is accelerating its ability to deliver value at scale in the era of Industrial AI.