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How to keep your startup afloat in its first year

People visit the Night Market at the Greenhills Shopping Center during its launch on November 4, 2021. George Calvelo, ABS-CBN News
People visit the Night Market at the Greenhills Shopping Center during its launch on November 4, 2021. George Calvelo, ABS-CBN News

Many startups fail in their first year. A startup has two characteristics: growth and innovation. A startup can either expand and open new branches as proof that it has become successful or innovate by testing new processes, products, or services to grow. 

Starting a business is not easy. Several factors contribute to the failure of startups in their first year of operation.

1. Lack of market fit 

An entrepreneur needs to develop the right products for the right market. Focus on what problem needs to be addressed, instead of what other businesses offer. If you want to provide unique products to the customers, ensure that it is worth their money.

2. Marketing problems 

A business needs to market its products, otherwise it would not survive the first six months. An entrepreneur needs to come up with an excellent marketing strategy that would entice customers to purchase products.

3. Problems within the workplace 

It is common for people to have some disagreement from time to time. However, your employees should still respect one another and work as a team. Before hiring employees, they should be fully aware of the responsibilities of the post they applied for. They should be mindful that running a business is always be a team effort. 

4. Financial problems 

One massive mistake of some entrepreneurs is spending the business’ earnings for personal use once the business starts earning. As an entrepreneur, you deserve a share of the business’ profit, but set a certain percentage from the net income to ensure that there is still enough money left for purchasing new stocks, paying taxes, rent, and salary of employees.

5. Not using technology 

We are living in an era of digitalization. Use the new tech tools so your business doesn’t get left behind. Some would instantly adopt new technology but fail to maximize it. Let someone upgrade your system if you have difficulty. You should not let yourself fall behind. 

6. Legal problems 

Every entrepreneur should understand that once they put up a business, they should be registered and follow all regulations. Before starting the business, an entrepreneur should understand all legal matters related to his startup, and adhere to all government policies to avoid interruptions in the future.

How Do You Prevent Failure from Happening?

1. Take some time to talk to consumers and know their needs. Find the right target market before investing.

2. Create a prototype before mass-producing your products.

3. Keep in mind that business entails a certain level of risk, and you shouldn’t be discouraged by failure. 

4. Have work-life balance. While your business can take much of your time, you should still spend time with your loved ones.

5. Create a team that can genuinely work together and shares your vision so that you can reach your goal in no time.

Startups can be risky but they can be successful too. 


For more information, you may contact Armando “Butz” Bartolome 

by email:

FB Page: Butz Bartolome




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