Marketing

How TikTok’s Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive



For some people who ascend to the C-suite, the journey is a smooth one. For Vanessa Pappas, chief operating officer of TikTok, the opposite is true. Pappas joined TikTok in December 2018 as general manager, U.S., after nearly eight years with YouTube, and was then elevated to general manager for North America, Australia and New…



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