How Is Showing Frito-Lay What Shoppers Actually Want

Delaney, a 24-year-old woman living in Texas, hadn’t heard about Frito-Lay’s direct-to-consumer platform until her brother’s girlfriend told her about it last Christmas. Interested, she visited the site and purchased a variety pack containing her choice of the company’s potato chips, including Lay’s dill pickle, Lay’s salt and vinegar and Ruffles cheddar and sour cream.


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