How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launching pad for its own messaging. Sierra Space, a spinoff of aerospace firm Sierra Nevada Corp., has purchased 30- and 15-second preroll ads that…


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