Flipkart today has announced an Augmented Reality infused e-commerce experience with Flipkart Camera that would allow shoppers to more closely experience what a product would look like.
According to the e-commerce giant, this feature would come in handy in the case of furniture, luggage and large appliances where customers need to better understand its size, fit and overall appearance in a particular space, before making a purchase decision.
However, the feature is not just restricted to larger objects — users can use Flipkart Camera in the beauty category too, allowing buyers to experience what a product might look like on the buyer’s face. However, it is important to note that as of now the AR demo is only available for large appliances and furniture.
Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said, “At Flipkart, we are constantly working towards making e-commerce an inclusive and immersive experience for customers. With the Flipkart Camera feature, we aim to take this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer’s living room, thereby helping them make an informed decision before purchasing. This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit.”
How to use Flipkart Camera?
First, you need to scan the QR code using Google Lens or a third-party QR code scanner. Once the page opens, click on ‘View in your room’.
Soon you’ll see the camera prop open. Rotate the phone camera (for the rear camera) and point it to the floor for a few seconds to enable the AR mode and within seconds, you should see a life-sized AR replica in your home.
You can move and orient it as per your preference to better understand how it would appear in your home.