How Brazil’s Loft startup changed its business to become the 3rd largest unicorn in the country

RIO DE JANEIRO, BRAZIL – The recent US$425 million investment has placed Loft at the top of the list of the most valuable real estate startups in Latin America. To be more precise, its market value of US$2.2 billion is not higher than only those of competitors in Asia and the United States, and when it comes to Brazilian unicorns, it is second only to Nubank and Wildlife.

Those who look at these numbers may not imagine that a year ago the company went through a crisis and needed to reformulate its business to get off the ground . . .

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