hogr: Cloud kitchen startup Curefoods invests Rs 10 crore in food discovery platform Hogr

Cloud kitchen startup Curefoods has invested Rs 10 crore in restaurant and food discovery platform Hogr on Monday.

Bengaluru-based Hogr allows users to discover new restaurants and dishes through personalised recommendations from mutual connections and individuals with similar taste preferences. The platform provides suggestions for dining choices and helps build a broad food network through a recommendation system.

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Founded in June 2023, this is the first time Hogr is raising funds.

Jugul Thachery, founder and chief executive, Hogr said that the funds will support brand and marketing efforts, along with the addition of new features to the app.

“We’ll be bringing on more features for social interactions…we will be continuously evolving the platform. We also want to get the concept out so people start using the platform so a substantial chunk of the money will be spent on branding and marketing,” he told ET in an interaction.

“We strive to create a community where food enthusiasts come together to share the joy of discovering new dishes and places to eat, fostering social connections through this platform. We are elated to have found synergies with Curefood to partner with in our growth journey,” he added.

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Hogr’s cofounder and chief technology officer Harish Harshan said “Curefoods is a pioneer in the food tech sector and having them onboard will help propel Hogr in the right direction.”Commenting on the investment, Ankit Nagori, founder of Curefoods, said, “We’ve noticed that Hogr addresses and streamlines the challenge of discovering new dishes and restaurants, as well as forms a food community via peer-to-peer recommendations. This aspect intrigued us and motivated us to invest in this app.”

In October, Curefoods closed the acquisition of foodtech company Yumlane and its proprietary technology.

Founded in 2020, Curefoods houses a variety of brands such as EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle. It has over 200 cloud kitchens and offline stores across 15 cities in India.

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