- Hisense continue to innovate by combining its revolutionary RGB MiniLED technology with Dolby’s latest HDR innovation
- Available on premium Hisense TVs from 6th August, including 2026 RGB MiniLED range and Hisense U7S PRO
- The latest intelligent HDR technology delivers richer colours, deeper contrast and picture optimisation that adapts to every scene and viewing environment
Leading global consumer electronics brand, Hisense, continues to shape the future of home entertainment as it becomes the first TV manufacturer to announce the launch of Dolby Vision 2 for its 2026 RGB MiniLED range.
Already redefining the next generation of display technology as pioneers of RGB MiniLED technology, Hisense is once again raising the bar by bringing Dolby’s most advanced HDR innovation to its full 2026 RGB MiniLED range along with the Hisense U7S PRO running VIDAA OS.
Representing the first major Dolby Vision upgrade in over a decade, Dolby Vision 2 technology comfortably surpasses traditional HDR formats with a range of groundbreaking features that make existing Dolby Vision content visibly better.
New and improved features include Content Intelligence, which provides an optimised viewing experience by analysing both onscreen content and the viewing environment in real time. This produces a more accurate, immersive viewing experience, ensuring every scene is executed to perfection. This means improved motion clarity when gaming or watching sports and deeper blacks when enjoying the latest blockbuster at home.
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Precision Black is another feature designed to enhance contrast and clarity, drastically improving visibility in darker scenes, while Light Sense automatically adjusts brightness and colour to suit fluctuating room conditions, whether watching in direct sunlight or darkened spaces.
Powered by Dolby’s new powerful Image Engine, Dolby Vision 2 delivers enhanced brightness and contrast frame-by-frame to maximise the performance of Hisense’s RGB MiniLED technology. What’s more, an intensity slider allows enthusiasts to adjust picture depth and richness to compensate for any loss of contrast caused by irregular viewing angles or reflections, while offering a tailored experience that caters to different viewing environments.
Consumers using Dolby Vision 2 on Hisense Models will benefit from Dolby Vision 2 ‘Max’ which builds on these benefits further, giving users access to Authentic Motion and Pro settings, which offer users greater control over their Dolby Vision 2 experience. Authentic Motion delivers the first creative-driven motion blur tool resulting in true cinematic motion, minimising risks of judder and blur to ensure action sequences look and feel authentically cinematic, while the pro settings allow for even greater control over display performance. Further still, ‘Max’ users will also enjoy Light Sense 2 which continuously optimises the image in line with ambient lighting conditions.
Combined with Hisense’s revolutionary RGB MiniLED technology, Dolby Vision 2 further unlocks vibrant colours, lifelike picture quality, and greater image control. This combination serves to bring each scene closer to reality than ever before.
Robert Andrews, Head of Strategy & GTM – TV at Hisense UK commented:
“Innovation is a core pillar of our work at Hisense and we continue to set high standards to elevate the customer’s home entertainment experience. The introduction of RGB MiniLED technology was a revolutionary step forward for the TV industry and as pioneers of this technology, we’re pleased to be the first manufacturer to unveil Dolby Vision 2 to homes across the UK. It’s another step closer to making cinema-quality entertainment accessible in every home and we’re excited to see this technology in action in living rooms across the UK.”
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From enjoying the latest blockbuster films, to watching your favourite series, or even cheering on your team on matchday, Hisense Dolby Vision 2 works intelligently behind the scenes to deliver unrivalled picture quality and bring the action to life from the comfort of your own home.
For more information, visit: https://uk.hisense.com/.
About Hisense
Founded over 50 years ago in China in 1969, Hisense is a leading global home appliance and consumer electronics brand and was Official Partner of the UEFA EURO 2024™, following on from past tournament sponsorship in 2016 and 2020, and a successful sponsorship of FIFA World Cup 2022™ and FIFA World Cup 2026™.
Hisense UK is headquartered in Leeds. The brand has a core range of televisions and cooling appliances, alongside a portfolio of cooking and laundry products, featuring hobs, hoods, ovens, dishwashers and washing machines.
According to the latest Omdia Q1 2026 data, Hisense ranked No.1 globally in 100’’+ TVs, achieving an impressive 55.2% global market share. The company has expanded quickly to operate in more than 160 countries and specialises in multi-media goods, home appliances, and intelligent IT information. Hisense continuously invests in research and development and has over 100,000 employees worldwide.