Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

There are few brands more globally recognizable than McDonald’s–which makes refreshing any element of its famous branding a delicate, considerate and meticulous process. So it was no small task when, at the end of 2016, design agency Pearlfisher was appointed by the mega brand to take on the redesign of its packaging. The result, unveiled…


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