Group Nine Media’s DTC Ad Solution Has Generated 7 Figures So Far

Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets, and it’s seeing encouraging early returns. The publisher launched its performance marketing solution, G9 Direct, in October and has billed it as a performance marketing agency that sits within the existing ad sales team. Using…


READ  INM’s acquisition by Mediahuis approved by competition body

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.