Details: The tool, called Trending Topics, is available for free to any newsroom that utilizes Google’s feee analytics platform, Google Analytics.
- It shows, via a dashboard, Google Trends around key news moments, like political debates.
- The data is captured from real-time search queries into Google and tweets that are publicly-facing.
- The team says that due to the nature of Facebook’s backend technology, they can’t pull Facebook or Instagram posts into the tool.
The big picture: Other Big Tech giants are trying to build similar tools for news publishers to help them understand what’s going viral.
- For example, Google rival Facebook bought CrowdTangle, a tool that publishers use to see what’s trending on the web, in 2016.
- According to Amy Adams Harding — Director of Analytics & Revenue Optimization, News & Publishing at Google — the tool was built in response to a big influx of requests from publishers to give them better data insights.
Be smart: The tool was created in part via funds from the Google News Initiative, a $300 million commitment towards helping the news industry succeed in the digital age by Google.
Here’s what the new tool looks like: