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Marketing

Glenlivet Hacks Google Search Algorithm With Photos of Young, Diverse Whisky Fans



Humphrey Bogart was a whisky fan on and off the silver screen, as was Sean Connery, Frank Sinatra and Cary Grant. Notice a common thread here? So did marketers at The Glenlivet, who couldn’t deny that any Google Images search for “whisky drinker” turned up mostly pictures of famous middle-aged white men in suits and…



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