Mike Phelan Coaching will use the AI-powered platform Feedz – co-founded by Harry Maguire – across its football coach education programme, with 5,000 coaches set to benefit
- Feedz converts short voice notes into structured performance reports in seconds, helping coaches provide consistent, high-quality feedback
- The platform removes the drain on admin, giving coaches more time on the field to share professional reports instantly with players, parents and staff
- Used by Premier League football clubs, Feedz works across multiple sports and environments, from grassroots teams to elite academies and high-performance programmes
- Feedz partnership will give 5,000 coaches attending MPC events each year across the UK and USA access to the AI technology – with thousands more set to benefit through global online seminars
- Mike Phelan previously coached Feedz Co-Founder Harry Maguire at Hull City in the Premier League
Feedz – the AI-powered platform designed to help sports coaches deliver faster, clearer and more consistent feedback to players, which was co-founded by Harry Maguire – has partnered with the former Manchester United Assistant Manager’s coaching organisation Mike Phelan Coaching (MPC). Mike Phelan previously coached Harry Maguire at Hull City in the Premier League.
The coaching and commercial partnership will see MPC coaches use Feedz as part of its wide-ranging grassroots coach education programme, while also promoting the tool at its highly popular coaching roadshows. Thanks to the new partnership, more than 5,000 coaches attending MPC events each year across the UK and USA will gain access to the technology, with thousands more set to benefit through its global online coaching seminars.
Feedz enables coaches to record a short voice note, which is instantly converted into a structured, professional report for players, parents and colleagues – saving hours of admin while improving communication, engagement and performance.
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Mike Phelan Coaching delivers coach education through on-field sessions, classroom seminars, participant task delivery and assessment, and online post-course support materials. Its team includes accredited Pro, A and B licence coaches, alongside practitioners with elite experience across Premier League, European and world football.
The partnership brings together two organisations focused on helping coaches improve the way they communicate, develop players and share knowledge across all levels of the game.
Mike Phelan said: “Coach education is about giving coaches the tools, confidence and understanding to make a real impact on players. Enhanced feedback is one of the most important parts of that process. It helps players understand where they are, what they are doing well and what they need to improve.
“Feedz is a really smart way of helping coaches deliver that feedback quickly, clearly and consistently. It fits naturally with what we are trying to achieve through Mike Phelan Coaching, and we’re excited to use it within our coach education programme and introduce it to coaches through our roadshows.”
Harry Maguire said: “Mike has coached at the highest level, so naturally it’s really pleasing that he is now involved. Whether you’re working in grassroots football, academies or elite environments, players benefit from the best feedback possible – so I would urge all coaches to start using Feedz today.”
As a parent of children taking part in grassroots sport, Feedz Co-Founder Matt White identified the need to make feedback easier for coaches while maintaining motivation in young people to practise and improve.
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Matt White said: “We’re delighted to partner with Mike Phelan Coaching because there is a clear shared belief in helping coaches become more effective. MPC works directly with coaches who want to improve their delivery, their communication and their impact. Feedz supports exactly that by turning quick voice notes into clear, structured reports in seconds.
“Usually, coaches are managing multiple players, limited time and a lot of competing demands. Feedz reduces the dreaded time-draining admin and helps coaches provide meaningful feedback more regularly. Working with Mike and his team gives us a fantastic opportunity to bring that benefit to more coaches through education programmes and roadshows.”
Feedz is available on iOS, Android and the web, giving coaches a simple way to provide personalised feedback, save time and support player development through clearer communication. To find out more, visit www.feedz.club
To learn more about Mike Phelan Coaching, go to www.mikephelancoaching.com