Finnish Ad Says Your Thumbs (Probably) Scroll 9 Kilometers a Year and Could Use a Break

Your thumbs probably need a break. Hell, you might even be reading this article on your phone–letting your thumbs do all the scrolling work–but have you ever paused to think how they feel? A new ad TV, digital and social campaign from Finnish energy saving app V?ppi reimagines thumbs as conscious beings that want to…


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