Tech reviews

Fake Amazon reviews can reportedly be bought in bulk online

Consumer choice brand Which? has discovered that fake Amazon reviews can be bought in bulk online in order to mislead shoppers. The discovery suggests that visitors to e-commerce websites should be on the lookout for anything that looks suspicious when checking customer feedback and recommendations.

Which?’s report claims there are numerous websites selling fake reviews starting from £5 each or offering to place favorable reviews in exchange for free products. Although Amazon takes a dim view of misleading consumers in this way, it appears that the technology giant has a tough battle on its hand to wheedle out all the misleading reviews on its platform.


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