Marketing

EY to sponsor Irish Times’ business podcast


Leading professional services firm EY has signed up as sponsor of Inside Business, a weekly podcast from The Irish Times. The deal will run for 12 months.

Inside Business is hosted by Irish Times business editor Ciarán Hancock and is dedicated to exploring the major issues of the day in business, economics, technology and finance. The podcast has an average listenership of more than 35,000 each month.

The Irish Times and EY will seek to drive audience growth and engagement by utilising multiple platforms across The Irish Times including online and print, social media and e-mail marketing to drive traffic to the podcast, as well as live events to further engage with listeners.

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Partnership

Commenting on the partnership, Irene O’Gorman, director of markets, EY Ireland said: “As a firm that works with many of Ireland’s leading companies, supporting their growth and transformation journeys, we understand the importance of bringing high quality, pertinent insights to the business community.

“This is a wonderful opportunity for us to support one of Ireland’s most trusted and authoritative media voices, at a time when the need for reliable commentary and analysis has never been greater. Podcasts have become a rich, valuable and much enjoyed medium for business people today and we look forward to collaborating with The Irish Times team to ensure that the highly respected Inside Business podcast continues to go from strength to strength.”

Portfolio

Irish Times business editor Ciarán Hancock welcomed the announcement. “We are constantly innovating in the audio space with live events, outside broadcasts, and interviews with key business leaders to provide ongoing engagement with our audience. I’m delighted to welcome EY as sponsor as we strive to grow, innovate and deliver the best business analysis and insights on our weekly podcast.”

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Irish Times Media Solutions director Eimear Moran said: “The Irish Times maintains a keen focus on growth and product enhancement across our audio portfolio and we are delighted to welcome EY as a partner, which will greatly contribute to this ongoing success.”

The Inside Business podcast in association with EY airs from July 21st on soundcloud, iTunes, or your preferred app or visit https://www.irishtimes.com/business/business-podcast


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