Traditionally, we visited brick-and-mortar stores to go shopping, but our behavior has slowly shifted towards e-commerce transactions, which has been sped up considerably by quarantine restrictions. Now, customers either visit a brand’s website to purchase from their e-commerce shop directly, or purchase items from established e-commerce marketplaces like Amazon, eBay, and Etsy.
However, social media’s pervasiveness offers brands an untapped audience full of new e-commerce customers. Facebook alone currently has over 2.7 billion monthly active users. That’s over a fourth of the human population! Add other social media platforms to the mix, and you’ll find more social media users than not.
Virtual window shoppers who stumble upon a brand’s social media pages will likely be lost along the sales funnel. If your brand can somehow showcase and sell products directly on its social media pages, you would be able to hook customers while their purchase intent is highest. GoDaddy Websites + Marketing gives you the tools you need to do so, and you sign up today and try it for free.
GoDaddy Websites + Marketing is the perfect website builder if you run a small business that’s looking to convert your social media following into loyal customers. With the Online Store suite, GoDaddy Websites + Marketing users can sell anything and sell everywhere, including your socials. All you have to do is choose from one of over 100 gorgeous, mobile-friendly store templates and add integrations to your brand’s Facebook Page and Instagram profile. This allows social visitors to purchase your products from their natural digital habitat.
On top of the Online Store suite, users also get a host of features such as a custom website builder complete with expertly designed templates as well as digital marketing tools to help you capture more visitors. Best of all, everything can be managed in an all-in-one dashboard that allows you to make brand-wide changes within minutes.
Love it or hate it, social media is everywhere. As consumer behavior shifts in favor of e-commerce, small businesses will need a direct bridge that connects them to their audience. Brands that harness their social media following will be the most successful, and GoDaddy Websites + Marketing has all the tools you need to do the same. Sign up for a free plan and start selling directly to your Facebook and Instagram followers today.
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