Marketing

Exclusive: Cannes Lions Managing Director Simon Cook on Making the 2021 Festival Virtual


The increasingly inevitable news that for a second year there would be no advertising industry gathering en masse along Le Croisette with Cannes Lions came as a surprise to few, even if festival owner Ascential had been insisting it would happen somehow. Going into April, the increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June feeling all but impossible.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.



READ SOURCE
READ  Snapchat launches long-awaited Snap Select ad buying platform in UK

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.