The creator-driven gaming platform, clocking 100% growth month-on-month, has more than 5 lakh users and 10,000 creators across four languages. It enables creators to go live and host games and quizzes with the audience.
“There are over 50 million creators globally of which 5 million are in India, but there are not enough creator monetisation avenues…,” Saurabh Pandey, co-founder and chief executive officer of Eloelo, said. “We want to solve this by enabling creators to engage with their audiences over live social games and unlock monetization opportunities.”
About 85% of its users are from non-metros, and over half of them are women. The average user spends over 25 minutes on the app daily, the company said.
Eloelo, which recently raised $400,000 from Waterbridge Ventures, Sequoia Scout and other angel investors, aims to bring offline activities like musical chairs, tambola, talent shows and quiz contests online in an anchor-driven format.
“We were always looking at the creator monetisation problem with a different lens. Instead of copy-pasting solutions on subscription for exclusive content which work globally but not in India, we decided to blend a unique offline insight of creator-hosted games by bringing it online and enabling creators to monetize from audiences using our in-app currency,” said Akshay Dubey, co-founder of Eloelo.