Marketing

Electric Picnic refusal suggests live events sector missed reopening window


The business reopening carousel was supposed to keep turning. First up was the construction sector in April. Then it spun round to retail in May, outdoor hospitality in June and indoor hospitality in July. This month and next was supposed to be the turn of the live entertainment sector – gigs, festivals and events.

But as this week’s impasse over Electric Picnic shows, the carousel is stuck and nobody has a plan for what comes next. It may be difficult to get it turning again before winter sets in and health fears take up the attention of policymakers.



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