Marketing

Editor’s Letter: The Stars Are Aligned for the Return of Mediaweek


A decade ago, Adweek, Brandweek and Mediaweek were folded into what you see here, the latter two put into a deep freeze in our newsroom and their long-term fate uncertain. It was the end of an era for those of us who bled blue—the signature colors of Adweek’s scrappy siblings Mediaweek (for ad buyers and sellers) and Brandweek (for marketers). But the move had merit, given the growing momentum of a digitally converging media and marketing landscape.





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