Marketing

During a Pitch, Be Prepared to Ditch Your Draft



Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Havas Creative’s Stephanie Nerlich prepares for a rush of new business pitches this fall. Below, in her own words, she shares her experience of the planning–and spontaneity–that has helped her…



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