Datadog acquires French AI-powered app-testing startup Madumbo


Datadog, the heavily-funded cloud monitoring platform for applications and infrastructure, has acquired under-the-radar French startup Madumbo, which develops an AI-powered web app-testing service. Terms of the deal were not disclosed.

Founded in 2010, New York-based Datadog’s DevOps toolset enables developers to monitor everything in their stack, aggregating metrics and events from across all their databases, servers, apps, and more under a single unified view. The company claims some big name clients, such as Sonos, WeWork, Intel, Ubisoft, Samsung, Zendesk, Stripe, eBay, and Target.

Founded out of Paris in 2017, Madumbo’s automated platform helps companies determine whether a web app is performing as it should do. Its bot checks for errors using code run from a real browser, meaning that it should detect the same issues that end users experience.

Madumbo actually represents Datadog’s third acquisition, and it follows its purchase of application performance management (APM) service Mortar Data in 2015, and log management startup Logmatic.io two years later.

As with its previous acquisitions, Madumbo is very much a strategic move for Datadog, as it enables it to offer a more comprehensive cloud monitoring platform, spanning apps, infrastructure, and the end user experience.

“They’ve built a sophisticated AI platform that can quickly determine if a web application is behaving correctly,” noted Datadog CEO Olivier Pomel. “We see their core technology strengthening our platform and extending into many new digital experience monitoring capabilities for our customers.”

DevOps today

The global DevOps market is expected to grow from a $3 billion industry today to $10 billion by 2023, according to a recent Markets and Markets report. Every company is effectively now a software company, and that is why we’re seeing so much activity in the space, spanning mammoth funding rounds, acquisitions, and more acquisitions.

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Automation is playing an increasingly big part in DevOps, as it frees up developers from the more mundane tasks, while also allowing companies to continuously monitor apps for bugs and crashes.

Datadog already leverages AI in a number of ways, for example through algorithmic alerting features covering anomaly detection, outlier detection, and forecasting. The company also last year launched Watchdog, which lets developers automatically detect performance anomalies without setting alerts — this means they can be informed of problems even if they haven’t manually configured a specific notification.

Above: Datadog: Watchdog

Datadog has raised around $150 million since its inception, including a $94.5 million round back in 2016 led by Mark Zuckerberg-backed wealth management firm ICONIQ Capital. Madumbo, for its part, hasn’t raised any proper outside investment before, though a spokesperson told VentureBeat that it has received a small grant from the French Government, in addition to bootstrapping from friends and family.

Madumbo’s team has already joined Datadog Paris R&D office, and we’re told that they are now working on a slew of new products that will launch later this year.



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