Delineate Adds Askia Survey Tech to Proximity Platform
January 18 2022
UK-based research and data business Delineate has integrated Ipsos’ survey data collection technology Askia into its own Proximity end-to-end platform, which connects brands with their consumers in real time.
Launched last year, Proximity uses pre-configured or bespoke client surveys and connects to global sample marketplaces for respondent access, delivering data in real time through a direct API connection, business intelligence tools, or a web app. Through automation and a tech stack, the solution removes the need for manual sampling, data processing and tabulation.
Proximity is now integrated with the Ipsos-owned Askia technology, to further enable the automation of the survey data collection and delivery process, and enable clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart (pictured) said: ‘With this integration with Askia, we now have a fully automated survey build and deployment capability with automated sampling, data transformation and delivery, speeding up or removing much of the traditional market research processes’.
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.