Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombara

Bombora, a marketing data company that helps marketers seeking B2B audiences, has secured $20 million in financing to deepen its understanding of the ways consumers research products online. The company monitors content consumption on more than 4,000 business-oriented websites to learn which topics–spread across 5,000-plus topic areas–appeal to companies. Bombora is premised on letting clients…


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