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Coles launches social ad campaign to solve tech worker drought


Traditional technology companies are also feeling the pinch. Software entrepreneurs Scott Farquhar, Mike Cannon-Brookes and Cliff Obrecht went to Canberra last week with the newly formed Tech Council of Australia to advocate for tech careers.

Coles is hoping to target people with experience working in software engineering, user experience and user interface design, analytics, product management and delivery.

The advertising campaign that will go under the moniker ‘Connect Every Moment’, which includes photos of casual but hardworking employees collaborating in person, is running across various digital channels including Facebook, Instagram and LinkedIn.

Across the board, Coles is advertising for around 500 jobs, and Woolworths is on the hunt for 200 people.

The idea behind the campaign is to give people an insight into the work the existing team has delivered, and what lies ahead on its digital road map, Mr Rana said.

“We are doing really meaningful work in driving sustainability and the teams are working on highly visible initiatives that are impacting millions of lives across our communities,” he said.

“In the past two years, eCommerce at Coles has accelerated at a rapid pace as we worked to keep the nation fed and meet growing demand for online shopping.

Coles’ supermarkets delivered comparable sales growth of 9.7 per cent in the September financial quarter, well ahead of analyst predictions of 7 per cent growth. Even excluding Victoria, where the closure of most of the retail sector naturally boosted supermarket sales, like-for-like growth ran at 7.7 per cent.

New hires will be mentored by Coles leaders Ben Hassing, formerly at Walmart, Viren Khatri, formerly Greenlit Brands, and Alice Moncrieff, formerly PropTrack and REA Group.

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The relevant Coles team is headquartered in Melbourne, but the company is accepting applications from across Australia.

There were just over 200,000 job advertisements across the country in October, according to ANZ, and one in five businesses has a vacancy according to the Australian Bureau of Statistics, up from one in 10 before the pandemic.



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