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Marketing

‘Clients Have Learned From the Pandemic’: WPP’s Mark Read on Weathering Uncertainty


Economic ambiguity is looming across Europe and various parts of the world during the second half of the year and moving into 2023. But WPP chief executive Mark Read believes that with the pandemic still fresh in the minds of brand marketers, they will remember the benefits seen by those who continued to invest in advertising during that period of global uncertainty.



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