Marketing

Canada Goose, NBA Reach Multiyear Partnership for All-Star Weekends



Canada Goose reached a multiyear agreement with the National Basketball Association to be an outerwear partner for NBA All-Star Weekend. The outerwear manufacturer and the league initially collaborated for NBA All-Star Weekend 2016 in Toronto, where Canada Goose is based, and the company created limited edition co-branded parkas for all the players participating. Under terms…



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