Marketing

British Soft Drink Vimto Releases Its Largest Communications Campaign to Date



To promote the addition of vitamins to its products, British soft drink Vimto is encouraging consumers to “Find Your Different” through its biggest-ever communications campaign. The U.K. campaign, which began on May 2 and was created by Quiet Storm, promotes the brand’s fruit-based drinks with the new addition of vitamins C and D, highlighting the…



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