Marketing

Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it



Few names in ad tech are more notable than Brian O’Kelley, inventor of the online ad exchange, the former CTO of Right Media Exchange–and the co-founder and (former) CEO of AppNexus. After selling AppNexus to AT&T (which rebranded it as Xandr) for a reported $1.6 billion he subsequently left ad tech and is now an…



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