Marketing

Brazil’s Answer to Amazon Develops a Mobile Feature to Shop Inside Songs



Shopping for musical instruments online is about to become a little easier for Brazilian consumers. Magazine Lu?za (also known as Magalu), a major retailer often compared to Amazon, teamed up with music streaming service Deezer to develop Decifrei (Shopping Inside Songs), a shoppable option within Deezer’s app that lets consumers shop for musical instruments inside…



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