Entrepreneur

bragi: Noise partners German startup Bragi; promises ‘exclusive products’


Noise has announced an partnership with Bragi, claimed to be the inventor and largest intellectual property owner of true wireless headphones. It is claimed to be Bragi’s first partnership with an Indian brand. Under this partnership, Noise will work with Bragi to launch an intelligent range of audio devices powered by the proprietary Bragi OS in India. The products will be designed by both the teams. First of its range is expected to be launched in the first half of 2022.
Noise has signed a long-term partnership with Bragi for smart hearable devices in India. With this, the Noise promises to introduce next generation features in its TWS range in India.
Commenting on the partnership, Amit Khatri, Co-founder at Noise, said, “We are ecstatic to have Bragi on board as our technology partners. Bragi has not only delivered the most innovative technology but, it has also emerged as one of the leaders in the world within no time. Bringing together Bragi’s innovative technology and Noise’s knowledge of the Indian market will enable us to transform the hearable industry in India. The Indian hearable segment has observed massive growth in recent years, with an increased appetite for tech-froward and feature-packed gadgets. Noise is already amongst the top five hearable brands in India. With this partnership, we at Noise, intend to offer hi-tech and revolutionary products to the Noisemakers and become India’s No. 1 hearable brand in the coming days. We are thrilled to kickstart our partnership and change the game for Indian hearable category.”
Sharing the comments, Nikolaj Hviid, Founder and CEO, Bragi, said, “With our partnership with Noise, we intend to explore new possibilities for innovation and technological advancements in the Indian hearable sector. Both the brands have been bringing ground-breaking technologies and designs to ease the lives of several individuals. Noise is one of the leading players in India, with a compelling product portfolio and customer base. This partnership will bring several industry-first products carefully curated for the Indian market. We are geared up to work together as partners.”

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