Marketing

Boy Smells Taps RuPaul’s Drag Race’s Symone and GottMik for a Radiant Pride Campaign


Though Pride resonates differently with each person who celebrates, one of the more commonly revered sentiments during this time of year is the idea of living freely and authentically. That doesn’t just apply to who you love, but also who you are and how you express yourself. One candle company is encouraging its consumers to live their truths by engaging in “radical self-liberation” and has tapped a number of major queer figures to help spread its message.





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