Marketing

Both Lowe’s and Iris Apfel Turn 100 This Year—So They Partnered Up for Bright, Fun Product Curations


Last year, Lowe’s turned heads when it partnered with New York Fashion Week—highlighting the natural connections between interior and fashion design while democratizing both spaces. Fashion designers including Jason Wu, Rachel Minkoff and Christian Siriano built their elaborate runway sets entirely out of materials from Lowe’s and curated collections for the brand’s online store with price points accessible to a range of consumers.





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