Bitauto (NYSE:BITA) versus DATATRAK International (NYSE:DTRK) Financial Review

DATATRAK International (OTCMKTS:DTRK) and Bitauto (NYSE:BITA) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends and risk.

Analyst Recommendations

This is a breakdown of recent recommendations for DATATRAK International and Bitauto, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DATATRAK International N/A
Bitauto 1 2 2.67

Bitauto has a consensus target price of $18.33, indicating a potential upside of 44.47%. Given Bitauto’s higher possible upside, analysts plainly believe Bitauto is more favorable than DATATRAK International.

Earnings and Valuation

This table compares DATATRAK International and Bitauto’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
DATATRAK International $7.45 million 2.18 $160,000.00 N/A N/A
Bitauto $1.54 billion 0.60 -$87.68 million $1.40 9.06

DATATRAK International has higher earnings, but lower revenue than Bitauto.

Volatility & Risk

DATATRAK International has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Bitauto has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500.


This table compares DATATRAK International and Bitauto’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
DATATRAK International 4.07% 47.04% 4.73%
Bitauto -3.57% 1.93% 0.66%

Insider & Institutional Ownership

27.3% of Bitauto shares are owned by institutional investors. 8.0% of DATATRAK International shares are owned by insiders. Comparatively, 17.0% of Bitauto shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

About DATATRAK International

DATATRAK International, Inc., a technology and services company, provides unified clinical solutions and related services for the clinical trials industry. The company offers DATATRAK ONE Unified Experience, a clinical enterprise solution that allows clinical users and service providers to design, deliver, and manage clinical trials. Its products include UX CTMS 360 for planning and managing trials; UX Trial to streamline design-to-deployment process using a tool; UX EDC & Medical Coding for capturing and delivering data; UX Randomization and Trial Supply Management to randomize patients and automate supply; UX Patient Data Capture; UX Safety; and UX Training to train users and track certificates. The company also provides DATATRAK Clinical Consulting Services, such as training, support, learning center, Software as a Service hosting, standards, and trial design services. It serves contract research organizations, pharma and biotech companies, and clinical trial device companies. DATATRAK International, Inc. was founded in 1991 and is headquartered in Mayfield Heights, Ohio.

About Bitauto

Bitauto Holdings Limited, through its subsidiaries, provides Internet content and marketing services, and transaction services for the automobile industry in the People’s Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its Website and related mobile applications. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates an online automobile retail transaction platform, which provides transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including Website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services for automakers. The company also distributes its dealer customers’ automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People’s Republic of China.

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