Marketing

Billie’s Mother’s Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally



While many brands are attempting to approach Mother’s Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie is pushing that trend even further. In an attempt to pull back the facade of unattainable expectations and portrayals of motherhood–especially around a day meant to celebrate it–the brand is honoring…



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