The AI Market in Social Media valued at USD 815.33 million in 2020 and is expected to reach USD 3,714.89 million by 2026, recording a CAGR of 28.77%, during the forecast period of 2021-2026. Social media has become one of the primary sources of customer intelligence data. With the growth in social media users, the demand for AI solutions to understand customer preferences is projected to increase over the forecast period.
– Integration of artificial intelligence technology with social media for effective advertising and to gain a competitive edge are driving the market.
– Many institutions have adopted AI interfaced-chatbots for their client interactions with BFSI sector investing significantly in banking assistants. For instance, HDFC Bank transforming itself through technology introduced EVA (Electronic Virtual Assistant) Chatbot in 2018.
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Competitive Landscape
The competitive rivalry in the market is high with the dominance of players like Microsoft Corporation, Google LLC and Amazon Web Services among others. The organizations are exploring new areas of AI applications testing the capabilities of machine learning and deep learning.
– IBM Corporation is set to combine capabilities with Apple Inc. in machine learning, AI and cloud to bring to market two new offerings, IBM Watson Services for Core ML and the IBM Cloud Developer Console for Apple.
– In 2018, Clarabridge was named a Leader and a Strong Performer in the recent AI-Based Text Analytics Wave and AI-Fueled Speech Analytics New Wave2 respectively.
– Adobe’s acquisition of Uru, an AI startup that embeds ads in videos in 2018 and acquiring Sayspring, a platform that lets users design, build, and prototype voice apps like Alexa skills or Google Assistant actions.
Key Market Trends
Retail Industry to Witness a Significant Growth
The expectations for assistive experiences will continue to boost application of AI in social media for retailers. Both the technologies are rapidly taking over the world of marketing, by replacing most of the traditional methods of advertising, such as TV, pamphlets, and newspaper ads.
– AI is enabling the retail industry to provide personalized product recommendations, data-driven in-store experiences and image recognition search through consumers social posts uncovering hidden patterns in the massive datasets.
– According to a recent study by IBM Corporation, 91% of retail executives familiar with Artificial Intelligence believe that it will play a disruptive role in their organization.
– For retailers like Target, Walmart, and others, which depend on increased consumer expenditure and strong competition from e-commerce platforms, AI adoption for boosting sales and loyalty is crucial.
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Asia Pacific to Expect Highest Growth Rate
There has been on an upswing in the region, over the past few years, owing to the increased adoption of artificial intelligence, by both public and private sectors.
– Significant investments are made by tech giants into AI technology in China promising growth potential. In 2018, Microsoft Research Asia and Amazon Web Services both announced new labs in Shanghai.
– In July 2017, Chinas State Council issued the New Generation Artificial Intelligence Development Plan (AIDP) which forms the core of Chinas AI strategy.
– Social media platforms are one of the first choices for marketing products and services. As a result, end users, such as BFSI, e-commerce, retail, etc., are shifting toward artificial intelligence, to bolster their performance on social media channels.
– The Asia-Pacific populace continues to use social media with approximately 1.997 billion active social media users in 2019 signaling a positive sign for marketers who are adopting AI, to promote their brands and products.
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