ARROW SIGNS ARTIFICIAL INTELLIGENCE DEAL WITH GRAYMETA


Leading factual producer Arrow International Media (Arrow) has signed a deal with GrayMeta, an intelligent metadata solutions company powered by machine learning (ML). The collaboration will give Arrow access to artificial intelligence software, which will enable the company to log and access its catalog of unused content for the first time. This deal follows Arrow’s use of innovative technology for filming contributors whilst under lockdown.

Iain Pelling, Managing Director, Arrow, says: “One of the great challenges of the Covid-19 situation is the restrictions around filming. It is slowing the business of television and making life extremely difficult for us all. Arrow has been searching for innovative solutions to not only enable us to more quickly deliver content to broadcasters under the restrictions, but benefit our business beyond COVID.



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