Apple shares back in vogue amid rally after ugly 2018

After an ugly 2018, Apple is back in vogue with investors who are looking past underwhelming iPhone sales and embracing the company’s vision of a digital services future.

Apple’s 26% rally this year leads all but Facebook among the largest US technology companies. The gains added more than $200bn (€177.9bn) to the market value of Apple.

The rebound will be put to the test when Apple reports fiscal second-quarter results on April 30. Analysts expect revenue to fall 6%, the worst year-over-year decline since 2016. Earnings per share is forecast to drop 13%.

Amid falling iPhone sales Apple has emphasised newer digital services with higher growth rates and potentially fatter profit margins.

Last month, the company unveiled four new offerings including a video-streaming service and a mobile gaming subscription.

“Services is the long-term value generator of the business,” said Kevin Walkush, a portfolio manager at Jensen Investment Management, whose fund added to its Apple stake in the fourth quarter. “Ultimately, Apple will become a services-first business and devices will be a way to help consume and support those services.”

Apple shares have also been buoyed this year by broader factors: The US Federal Reserve stopped raising interest rates in late January and there’s also been cautious optimism about an end to the tariff fracas between the US and China.

Those trends are bullish for other tech stocks, too, and Apple moved in tandem with the rest of the tech sector in early 2019. Then, on March 11 the company’s shares pulled away from the pack. That was the day Apple sent out an invitation to a glitzy event to unveil its new services. “While concerns on iPhone unit trends persist, investors, for now, are choosing to focus on Apple’s services segment,” Lynx Equity Strategies said.

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Wall Street may also have been more willing to look past iPhone woes because of Apple’s relatively cheap valuation. In December, Apple’s price-to-future-earnings ratio slipped below 11 for the first time in at least a year. “When it sold off so much, it got down to a place where more value-based investors got interested,” said Bill Stone, chief investment officer at Avalon Advisors. “It opened up another investor base,” he said.

The company is also returning money to shareholders in the form of dividends and stock buybacks that exceeded $12bn in the last fiscal quarter.

Meanwhile, Apple faces more sobering news. Shipments of mobile phones to China fell 6% in March from a year earlier, putting continued pressure on the likes of Apple.

Bloomberg. Additional reporting Reuters



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