AO StartUps spotlight: STRAFFR | AO

STRAFFR is driving the global fitness industry forward through its development of smart, portable and affordable workout equipment.

The German start-up is one of seven companies selected to be part of the 2023 AO StartUps mid-year portfolio.

Combining innovative technology with high quality materials, the company is developing a suite of connected hardware devices that work in conjunction with an innovative new mobile app which offers customers access to live feedback, progress tracking and coaching advice from pro athletes.    

STRAFFR’s launch product is the world’s first smart resistance band that connects to an app to provide live feedback and training analytics.

As part of the AO StartUps pilot, the smart resistance bands will be available at the on-site player gym during Australian Open 2024, providing players with access to the therabands and live training analytics.

“We believe that tennis, a sport of precision and agility, aligns perfectly with STRAFFR’s mission of creating a healthier tomorrow for anyone,” said CEO & Co-Founder of STRAFFR Stefan Weiss.

“By collaborating with AO StartUps, we see a unique opportunity to tailor STRAFFR’s fitness technology specifically for tennis athletes, enhancing their training regimens and enabling players around the world to stay stronger for longer.”

AO StartUps is led by Tennis Australia’s Innovation team and follows the launch of Tennis Australia’s Venture Capital fund (Wildcard Ventures) and its multi-year partnership with global accelerator powerhouse, Techstars.

Visit aostartups.ausopen.com to learn more.


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