Marketing

A New Rallying Cry Set the Perfect Tone for US Media Agency of the Year Wavemaker in 2020



There are a lot of words that can be used to describe 2020. For Nancy Tortorella, Wavemaker’s U.S. chief client officer, one, in particular, comes to mind: “whiplash.” “We went from clients wanting to very quickly pull back on dollars to wanting to reinvest and then wanting to be smart about understanding trends, media consumption…



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