A Cannes Hierarchy of Needs, As Told By an Ad Veteran

Sun, sea, seminars, strategy: just a few words that come to mind when you think about Cannes Lions.

With the iconic advertising event just days away, C-suiters across the globe are pondering wardrobe choices that pack light and wear well in steamy temps. They are also firing off emails, texts and posts across their social networks to see who’s joining them in Cannes and might be available for rosé and repartee in the South of France.



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