Marketing

7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers



After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience. Created by agency 360i, “Take It to Eleven” uses four 30-second ad spots to celebrate the joy of little conveniences and the natural diversity of its wide-reaching consumer base. One short, for…



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